Why Buy More Domains?

Below are just some of the reasons why savvy domain name owners acquire key domains whenever possible.

The #1 reason is simple:

If you would find them useful, your competitors will too.

Domain name ownership is a important tactic for controlling your rival's effectiveness at taking greater market share. Don't hand your competitors an advantage simply because you failed to purchase the domain names that matter most when you had the chance.
379M

Currently registered domain names
(Source: DNIB.com)

Defend against competitors

When your competitors realise they can buy a domain name that is ideal for attracting visitors, customers and clients, they will grab it immediately. If you buy it first, you are in the best position, even if all you do with it is redirect it to your existing website.

Switch to a better domain

If you have realised that the domain name used for your website or email isn't capturing the attention of customers, switching to a better domain is worth trying. Maybe you just like a new keyword-dense domain so much that you prefer it over your current one!

Save for future projects

If you’re planning to expand your business or brand in the future, buying key domains now will stop competitors from buying them up before you are ready.

Invest in valuable domains

Domain names can be valuable assets. Some domains increase in value over time, and you could potentially sell them for a profit in the future. If you buy domains related to trending or emerging industries, they might become more valuable as those industries grow.

Boost your SEO rankings

Using a domain name that contains highly searched for keywords can help you rank highly in search engines for those terms. This sort of domain also tends to encourage more users to click your link when shown in search results.

Create an industry resource

If you are happy with your current domain name but can see the potential of another, you could establish your organisation as a thought leader with an industry resource website.

Develop more traffic sources

If you're marketing your business via social media, content marketing, PPC ads, etc., owning keyword optimised domain names can be a massive advantage. For example, you could create custom landing pages on different domains for specific market sectors.

Create marketing campaigns

If you're running highly targeted campaigns or promotions, having multiple domain names can help with marketing and tracking. For example, you could create a custom URL for an event or special offer that’s easy to share and remember.